How Love Wellness became the #1 women's-wellness brand in

Declining organic and an unproven new channel

Love Wellness had spent twelve straight months watching organic traffic slide. At the same time, buyers were moving their "what's the best probiotic / vaginal health supplement" research into ChatGPT, Perplexity and Claude, a channel the brand had no visibility into and no strategy for. In a crowded, sensitive category, being absent from the AI answer meant losing high-intent shoppers before the site ever loaded.
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Twelve months of falling organic, and the channel that mattered most was one they couldn't even see.

Owning the questions women actually ask AI

We ran Love Wellness through the T.R.U.S.T. framework, building article-first, data-backed content around the real questions buyers ask, like "what are the best vaginal health supplements" and "best probiotics for women," and made it technically legible to LLMs with per-article JSON-LD, snippet targets and interlinking. We layered semantic mentions across Reddit and Quora, the sources these models cite most, and pursued visibility across every surface: Google AI Overviews, ChatGPT, Perplexity, Gemini and Copilot. We worked only non-branded, commercial and transactional terms, so every win was a net-new customer. As a Shopify Certified Partner, we worked inside their existing stack.
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We didn't chase keywords. We answered the questions women were already asking the model.

#1 of 74, and organic back in growth

A Shopify AI Visibility audit ranked Love Wellness #1 overall in the women's-wellness and feminine-care category, with a 52% substantive mention rate, the highest of all 74 brands measured, and brand recommendations in 100% of Claude queries, 89% of ChatGPT and 89% of Gemini. AI citations rose 45% in two months (559 from Google AI Overviews, 217 from Perplexity, 126 from Gemini, 75 from ChatGPT, 52 from Copilot). And after a year of decline, Google organic reversed into a 96% increase, 144K clicks and 18.4M impressions, with a 20% lift in commercial and transactional top-10 rankings in the first 60 days.
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The highest AI mention rate of all 74 brands in the category, ahead of every legacy name.